Research-focused, insight-driven, and two decades of expertise

Research-focused, insight-driven, and two decades of expertise

Hi, I am Shadman Ahmed, Director of UX with a keen attention to detail, driven by processes and methodology. I use qualitative & quantitative data to build products. Currently enjoying a career break, dedicating time to my two-year-old daughter

KPI: Engagement was an all time high at over 90% in all mobile bookings.

Role: Research, UX/UI Designer

Product: Zoomcar (App + Web Experience)

Problem Statement: As a zoomcar user, I should be able to view contextual information to make the informed decision so that I can enjoy the trip worry free.

KPI: Creating a unique and differentiated UPI experience in India's highly competitive and incentive-driven market to rival giants like Google Pay, Phone Pe and PayTM.

Role: Research, Senior UX/UI Designer

Product: PayPal (Android + iOS App)

Problem Statement: As a PayPal user, I should be able to easily send and receive money, split bills with friends, track group expenses, and borrow money, so that I can enjoy financial flexibility and convenience.

How We Used First Principle Thinking to Design a New Engaging Store Page Experience

How We Used First Principle Thinking to Design a New Engaging Store Page Experience

KPI: Building a new product experience from ground up—with a focus on user delight, discovery & engagement that increases DAU/MAU and user retention up by 2x

Role: Research, Director of UX

Product: CashKaro (App + Web Experience)

Problem Statement: As a CashKaro user, I should be able to easily find and complete a purchase with the best offers and terms & conditions, so that I can receive my cashback correctly and maximize my savings.

Read how we did it →

Designing for Health: How One Product Changed the Behavior of Indian Consumers

Designing for Health: How One Product Changed the Behavior of Indian Consumers

KPI: How We Identified a Market Gap, Conceptualized, Designed, and Implemented India's First Bike-Sharing Service with over 15000 trips per day.

Role: Research, UX/UI Designer

Product: Zoomcar (PWA Experience)

Problem Statement: As a PEDL user, I should be able to easily locate, book, and return a bike so that I can effortlessly use this affordable and environment-friendly cycle-sharing service for short trips around my city.

Read how we did it →

View all projects

Last 3 stints

Last 3 stints

View entire experience timeline →

View entire timeline →

View entire timeline →

Director of UX

CashKaro, New Delhi

Thank you for building such an empowering tool, especially for designers! The site went from Figma to Framer in less than a week!

Sr. UX Designer

PayPal, Bangalore

Playing around with @framer while building a landing page for a side project. I’m terrible at animations, but they make it so easy!

UX/UI Designer

Zoomcar, Bangalore

I’ve built pretty handy sites powered by Craft or WordPress in the past, but seeing @framer tackle CMS stuff so effortlessly is mind-boggling

Design Philosophy

Design Philosophy

Design should solve users pain points first—features, business goals, etc will follow automatically.

Design should solve users pain points first—features, business goals, etc will follow automatically.

Any consumer product experience—is not just about an app. A holistic experience could have an offline experience (think retail, pick up points, customer service outlets) to online (app, web, raising tickets, easy to use) to aftersales (solving tickets quickly, operational experiences). Hence product and design should think beyond just one facet of an experience and look at solving the pain points hollistically.

Feel free to drop a mail

Feel free to drop a mail to

sayhello@shadmanahmed.com

sayhello@shadmanahmed.com

or find me on

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© 2023 Shadman Ahmed.

Product

Features

Learn

Plugins

Free Templates

Design Management

PRD

Research Plan

© 2023 Shadman Ahmed.

Product

Features

Learn

Plugins

Free Templates

Design Management

PRD

Research Plan

© 2023 Shadman Ahmed.