Shadman Ahmed

Shadman Ahmed

Featured Work

Trip Buddy

PayPal UPI

CK Store


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Hello there!

Hello there!

Portfolio 2024

Portfolio 2024

Research-focused, insight-driven, and two decades of expertise

Hi, I am Shadman Ahmed, Head of Design with a keen attention to detail. Driven by processes and methodology—I use research insights & product metrics to build products. Previously I have worked with corporates and startups, such as PayPal, Network 18, Zoomcar, 3M and CashKaro. Currently I am heading experience design at Turno.

Peak-End Rule, a cognitive bias took the product by storm

How we used ‘First Principle Thinking’ to design a new engaging store page experience

Bringing PayPal UPI services to India

Designing for health: How one product changed the behaviour of Indian consumers

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Design Philosophy

Design should solve users pain points first—features, business goals, etc will follow automatically.

Any consumer product experience—is not just about an app. A holistic experience could have an offline experience (think retail, pick up points, customer service outlets) to online (app, web, raising tickets, easy to use) to aftersales (solving tickets quickly, operational experiences). Hence product and design should think beyond just one facet of an experience and look at solving the pain points hollistically.

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All rights reserved